I started my project with a market survey and trend research. Since my project is about creating surfaces, it was important for me to observe and understand prints and surface treatments. Brand analysis was a part of my market survey, How does a brand complete its look - colour, usage of print, bases used (fabric), motifs, surface treatments, price points? What is unique about each brand?
I visited brands like:
Global Desi Fabindia
Anokhi
Akriti
Trisha
Soma
Soch
Splash
Kilol
Shoppers Stop
Suvasa
Biba
Melange
Neeru's
Ginger
Code
Haute Curry
West Side
